search results for "axe"
axe threw its hat into the ring in Canada with this billboard: Does axe make an interesting, quasi-logical point here? A word of advice to axe: Don't publicly bad mouth your competitor in an ad. You can't undercut Old Spice like axe tried to, but is it possible to outdo Old Spice in a battle of oddball humor? ...
How to (Almost) Beat Old Spice-- The Brut Slap Method The battle for American men’s arm pits is heating up. In the Pomeganda post How to Beat Old Spice -- the Best-Selling, Best-Smelling Brand Around, I explained why axe’s latest effort isn’t enough to overtake Old Spice’s dominance in the men’s personal care category......
