How to Use a Company Blog to Optimize Your SEO & Increase Brand Awareness in 2011 by Grant Powell
May 24, 2011 by Kevin Michael Gray
How to Use a Company Blog to Optimize Your SEO & Increase Brand Awareness in 2011
Register for the webinar TODAY.
In How to Use a Company Blog to Optimize Your SEO & Increase Brand Awareness in 2011, ExecSense examines best practices being used by marketing executives to capitalize on a company blog and enhance their company’s personality online. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to learn best practices being employed by other companies and marketing executives, as well as specific tips and techniques for how they are getting their blog to increase their web site’s SEO rankings and overall web site traffic.
If you cannot call-in to attend the webinar and view the presentation at 12:00 EST, Wednesday, May 25th, ExecSense will email you the PowerPoint, audio and supplementary files by the next day for viewing at your convenience during your next commute, business trip, flight, lunch, or free hour in your schedule (you simply need to register before the webinar occurs). If you would like to ask an anonymous question or request a specific topic to be covered during the webinar, please email the moderator at laurenc@execsense.com after you have registered to attend and we guarantee your question/topic will be covered.
The webinar is led by an expert on the use of company blogs, Grant Powell (Founder, POM8), and focuses on:
• Everything you need to know in 60 minutes about how marketing executives are using blogs this year to increase brand awareness, get higher positions in search engine results and create a personality for their companies online
• Comprehensive discussion of the ways in which a blog can serve as a key marketing, communications and public relations tool for your company this year, including search engine optimization, the ability to communicate directly with your customers/clients, relationship marketing, brand building, achieving a competitive edge, increasing credibility as an expert in the field, lead generation, internal communication, and more
• Tips, tricks and best practices that are working best for other companies and marketing executives, including techniques for designing the blog and keeping continuity with the company web site, how to decide what to blog about and make the content current, how to set up email and RSS subscriptions, and more
• The 10 questions asked the most by marketing executives about how and why they should be using company blogs as a marketing tool in 2011, and how they can create a blog that attracts attention and stands out from the competition
• Case studies of marketing executives and companies who successfully maintain a company blog, how they have fine tuned their blog to directly contribute to the success of their group/company, and important lessons learned that you can quickly and easily implement this year
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As with any ExecSense webinar, if you are not 100% satisfied with this webinar, you can exchange it for any other webinar. Upon ordering, ExecSense will email you the call-in number for you to listen from your office or mobile phone while viewing the PowerPoint slides (while you can view the PowerPoint online as a webinar, we will also be emailing you the PowerPoint file so you can listen offline, print out the slides, or even transfer the slide jpegs to view on your Blackberry/iPhone/iPod/iPad/Kindle).
