AOL News - What Would Chuck Norris Do?
May 14, 2011 by Grant Powell
Chuck Norris has built a successful brand by leveraging his reputation and Internet meme. AOL News wanted to know our thoughts on the Chuck Norris brand... naturally, we had to speak nicely of Chuck for fear that he would karate chop us if we didn't!
He may have a point, says Los Angeles-based branding expert Grant Powell.
"The jokes may have been the best thing that's ever happened to Chuck Norris' career," Powell said. "They're so over-the-top. They wouldn't work for, say, Steven Seagal because Norris takes himself so seriously that he doesn't take himself seriously."
Still, Powell understands Norris' concerns over Spector's book. "If the jokes run out of steam, it could affect the brand," he said.
Read the articl on AOL Weird News
