The Art of April Fools Pranks
March 30, 2011 by Kevin Michael Gray
Grant Powell was interviewed by Media Life Magazine to share his thoughts on April fools and how pranks can be attached to a brand. Sometimes these pranks can mount up to thousands and thousands of dollars in free advertising while other times... well, let's just say if you get hundreds of angry phone calls about a prank you probably should have been a little more strategic in your thought process. Read the article.
What's the best April fools prank you've ever done (or had done to you)?
