Portfolio.com Profiles Pomegranate's Mission Critical Creative Execution
February 4, 2011 by Traci McMurray
After interviewing CEO Grant Powell on his thoughts regarding the Super Bowl, writer Teresa Nocollino of Portfolio.com was inspired to write a column on Pomegranate as a source for mission critical creative execution for enterprise companies, including a recently acquired Mars / Snickers Super Bowl campaign.
"It was just three days to go before the Super Bowl, and Snickers needed some help with an advertisement package slated for game day.
To the rescue came a company called Pomegranate (also known as POM8 ), a digital-media network agency and creative talent network founded by 29-year-old entrepreneur Grant Powell. While his company’s staff of seven full-timers might not be able to get the job done solo, what it will do-to great effect-is tap into a large, at-the-ready group of creative talent, including writers, video producers, and developers."
