Beverly Hills Porsche Hosts Digital LA's BIG Games Panel
November 12, 2010 by Traci McMurray
Beverly Hills Porsche is hosting Digital LA, one of the largest networking groups in the country for digital media professionals, for its BIG Games fest, including a panel on big video game title franchises, food trucks, and the GameTruck all on the premises of the dealership.
Discussed at the event will be how to manage game franchises from development to marketing with speakers from Activision, Disney Interactive Games, Jerry Bruckheimer Games, Square Enix, Atari and more. Attendees are invited to play games in the one-of-a-kind GameTruck and try tasty treats from the Dim Sum Truck.
Registration is required via eventbrite: http://digitallabiggames.eventbrite.com/. Register now for the discounted Early Bird price.
AGENDA
- 6:30-8p. Check-in and Networking. Play games in the GameTruck and get food at the Dim Sum Truck (see below).
- 7-8p. VIP Reception in the VIP Hi-Score Lounge
- 8-9:30p. BIG Games Panel + Q&A. We'll chat with our vidgame experts on managing BIG title video game franchises, since so many are releasing this holiday season. We'll discuss: enhancing each new release while maintaining the brand, rebooting franchises, and engaging fans between releases via blogs, contests, social media, etc. We'll also discuss how games tie to movie franchises, and how/when to extend a BIG title to other platforms, including iPhone, iPad, smartphone, etc, and BIG social game titles.
Scheduled speakers include:
- Jim Veevaert, Jerry Bruckheimer Games, President of Production; formerly at Microsoft, Executive Producer of Halo 3. Also developed Gears of War, Viva Pinata. @BruckheimerJB
- Mike Pelletier, Activision | Blizzard, Global Brand Management, Blur (racing game).
- Mike Sharnakow, Atari, Director of Business Development
- Garrett Young, Disney Interactive Studios, Director, Internal Development (TRON: Evolution, Toy Story 3, Cars, etc)
- Chris Baker, Marvel Studios, Manager - Licensed Games @Marvel
- Gareth Griffiths, Activision. User-Testing Lead (Transformers: War for Cybertron, Spider-Man: Shattered Dimensions, DJ Hero 2, Goldeneye for Wii, Call of Duty Black Ops)
- Adam Sullivan, Square Enix, Counsel, Legal & Business Affairs (liaison with Hollywood studios, formerly at Sony Playstation during greenlighting of Uncharted and God of War)
- Chris Carle, IGN, Entertainment Editorial Director, @IGN
- Jason Wonacott, CEO, Wonacott Communications. Developed and launched THQ’s Homefront food truck stunt at E3 2010, and more console, social, mobile games. @wonacott
- Moderator: Kevin Winston, Digital LA founder (formerly at MySpace and IGN, movie and video game integrated marketing)
- 9:30-10:30. Networking and play games!
- GameTruck: After talking about games, play them in the GameTruck, a 50-foot video game party truck where up to 16 people can play games on four consoles including xbox, Playstation 3, Wii and band games. Follow @GameTruckLA on Twitter and like them on Facebook to get line cuts! Also: the GameTruck will be auctioning a weekday company party where the truck pulls up to your offices so you can play!
- Dim Sum Truck: Buy yum noms at the Dim Sum Truck, serving dumplings, pork buns, chicken salad and more. @dimsumtruck
Parking can be found at Flynt garage for $10. Wilshire street parking after 7:00pm. Avoid permit-only residential parking - read signs carefully!
To engage use Twitter hashtag #digitallaBIGgames. Follow @bevhillsporsche @GameTruckLA @dimsumtruck @DigitalLA for great promos at the event.
