YouTube Launches 'Filmmakers Wanted' Campaign in Support of YouTube Rentals
January 26, 2010 by Nate Winter
YouTube is trying to take web video by storm. Again. With a fresh brand channel that courts a new audience, the video portal unveils some of its innovative new efforts. The new "Filmmakers Wanted" brand channel page, which was created by Pomegranate, introduces two of the site's bold new efforts: YouTube Rentals and Filmmakers Wanted. Have a look at these quick videos to see what it's all about.
YouTube Rentals Demo
YouTube Filmmakers Wanted Video
These initiatives represent a major repositioning for the brand that made its name showing grainy videos of user generated footage for free. From the look of things, YouTube is courting an audience with the palate for more sophisticated content, and the disposable income to match.
The ideas here are rock solid-- YouTube has created turnkey ecommerce for filmmakers. The catch is that viewers are accustomed to web video being free. But YouTube's programs can succeed if filmmakers offer up content that's premium enough for a price tag. And the big win for YouTube comes when high quality content can command bigger ad revenues. This is definitely one to keep an eye on.
