When you fall in love with a movie after seeing its trailer, what do you do during the long, lonely weeks until you can see it in the theater? You pace nervously around your bedroom, cross out the days on your calendar as the premier grows closer, and watch the trailer incessantly on YouTube. But then what can you do?

As it turns out, there’s plenty to do. Just look at the YouTube brand channel for Going The Distance, the upcoming Warner Bros. movie about a long distance relationship starring Drew Barrymore and Justin Long. Pomegranate designed the brand page to help love-sick fanatics and casual moviegoers engage with the romantic comedy that comes out August 27th.

The branded environment on YouTube integrates seamlessly with a contest that invites fans to submit a video of themselves describing a long distance relationship. Each video submission is an entry for a chance to win a VIP trip to see the film’s premier in LA and meet the stars. Each video also serves as content for the brand channel’s video playlist, a series of additional videos that relate to the movie. Pomegranate even saved room for YouTubers to comment on the videos and engage one another without ever leaving the page.

So instead of pining unrequitedly for Going The Distance while waiting for it to hit theaters, fans can watch the long distance love stories of others and even record their own story for a chance to win big. While the four anxious, sweaty-palmed weeks until Going The Distance debuts may seem far off, the engaging content on the movie’s brand channel page can keep you up close and personal until the big night arrives.