If you needed ideas for a romantic evening to celebrate your significant other's birthday, where would you start? Maybe you'd ask a friend, or consult a book or magazine on the subject. Or you'd just Google it and see where your search leads.

And that's exactly what the narrator does in Birthday Fireworks, a new video Pomegranate recently completed for Google. "The narrator does what many of us would do in a pinch: she turns to Google," says Pomegranate President and CEO Grant Powell. "She finds everything she needs—all right before our eyes, and all with the help of Google," he explains. 

Birthday Fireworks is Google's latest "search story," a mini tale that unfolds as the viewer watches the narrator's computer screen to see what he or she searches for next. According to Powell, this type of storytelling is extremely important to Google. "The search story is a vehicle for demonstrating how important Google's products can be in everyday situations. It's direct, effective and versatile. And our clients at Google are extremely excited to continue using it to highlight different aspects of Google's product offering."

And Google isn't the only one who likes it. The search story video Parisian Love debuted during the Super Bowl® earlier this year and has garnered upwards of 5 million views to date. The search giant went even further and created this site to organize all the search story videos—some created by Google and others created by regular users. 

But unlike Parisian Love, Birthday Fireworks wasn't intended to be a TV commercial. "Google will use it as a presentation tool to potential advertisers," explains Pomegranate Writer/Creative Director Matthew Finio. "Strategically, they want to show leading CPG [consumer packaged goods] brands how Google can be a marketing partner. Stylistically, they wanted an engaging, identifiable story that’s common in everyday life."

So with that direction, Powell, Finio and Producer/Editor Marc Istook set to work. After exploring various concepts, Google gravitated to Finio's storyline about a young woman who's planning a romantic evening for her boyfriend's birthday.  

Once they approved the completed video, the Google team suggested the Birthday Fireworks title. 

"What we really like about this video," says Istook "is that it's entertaining while staying focused on the product. The story is told through Google's search and through the CPG products we feature."

Istook's is a point well-taken. It's no easy task to make a commercial video this entertaining without resorting to cutesy gimmicks like rollerskating babies, bowling cavemen or geckos with an English accent. Birthday Fireworks manages to keep the product front and center and tells the story directly through the use of the product. 

Finio sums up Birthday Fireworks this way: "It's a nice Google CPG story and a nice 'love conquers all' story." He also adds, "I think it would make a great 60-second commercial if they decide to hit the airwaves again."

Let's keep an eye out for more fireworks to come.